After being placed on hold in 2020, KAWANA was excited to finally see this brand activation installed for Chanel in Westfield Sydney Shopping Centre.
KAWANA was presented with a brief requiring a visual display of Chanel’s J12 watches as part of a larger Westfield campaign running throughout the centre. The campaign focuses on encounters that can take place in a second.
Crossing the street, meeting someone’s gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who’s in touch with her life. Featuring the calibre 12.1, a self-winding movement manufactured exclusively for Chanel, the J12 is made for encounters such as these. The companion for every second.
KAWANA needed to create a high-end feature that would catch the eye of a passer-by, stand out in a busy environment, and speak to the modern-day woman. The team designed the stands, created a prototype, manufactured, and then bumped in and out at Westfield, across three levels prior to the centre opening.
The installation was designed sustainably for a circular economy. Upon bump out, KAWANA disassembled thestands into flat pack boxes, storing them at the KAWANA Sydney warehouse until required for re-purpose for future Chanel campaigns.