David Jones, an Australian retailer, is an example of where KAWANA’s expertise for developing wayfinding systems is actioned, with the retail giant’s stores usually branching over three levels and covering more than 40m2 on each.
The sheer size of the stores means signage systems are needed so people can find their way across the building, to brands and utilities.
The new stores quite often are divided into department areas, all of which have a unique iconography and follow a distinct colour palette.
This iconic and clear wayfinding system is a perfect way to welcome, and guide, customers through the store with ease.