Naturalistic Environmental Graphics for Zanerobe Birkenhead Point
When Zanerobe started work on a new store at the high-end outlet clothing centre, Birkenhead Point, they saw an opportunity to have a bit of fun and splash some alternative graphics around the store.
They commissioned KAWANA to install an environmental graphic treatment to the entire store, which would create a sense of energy and optimism for customers, but also make the store a standout feature in the bustling shopping complex.
Zanerobe is known for its progressive clothing line, targeted to the modern man who has a little funky side. So we drew inspiration from the rainforest to create a vibrant, dynamic and undeniably positive graphic treatment to apply to the entire interior of the store.