In a fierce, competitive world, it is colour that has the power to influence and engage consumers when it comes to brand identity and subsequent signage. Colour has the potential to leave an instant, lasting impression in the mind of the customer. According to recent studies, colour can increase brand recognition by up to 80% and 68% of consumers believe a store’s signage is reflective of the quality of its products or services.
At KAWANA, we understand the importance of precise colour matching, in order for local, national and global consistency, to maintain brand identity and product development. The team at KAWANA are skilled in developing brand colour and are trusted by global organisations who have high stringency when it comes to re-producing company colours.
KAWANA has been accredited Platinum Partner status with 3M and is one of the few signage companies in Australia who proudly holds IS09001 Compliant Australian Certification in quality, safety and environment. The IS09001 title means that KAWANA consistently demonstrates high standards, providing products and services that meet client and regulatory requirements, while continually improving and always excelling to maintain customer satisfaction. These commendations are as a result of our diligence to maintaining exceptional standards, which in turn, gives our clients the piece of mind when ordering their branding through KAWANA.
KAWANA’s industry reputation has been built upon our customer commitment of a shared vision and delivery of exceptional signage products and services. Our ‘high-end’ clientele is testament to our work ethic and integrity.
Trusted partner and iconic, Italian fashion label, Valentino, is just one example of KAWANA’s vigorous commitment to providing customers with quality and credibility. Valentino recently engaged KAWANA to prepare a showcase, currently displayed in Wellington, New Zealand. The corporate identity behind such a prominent brand, like Valentino, requires expert execution and colour matching, in order to meet strict brand guidelines. Furthermore, Valentino’s vision reflected their latest haute couture collection, revealed at Fashion Week, portraying a symphony of bold colours, which can be somewhat challenging to replicate.
In order to bring this colourful, global brief to life for Valentino, all facets of the digital print management team were engaged. From the graphic designers to the logistics team, who sent samples to Valentino’s Asia Pacific Head Quarters, to the global partners who completed the installation. The completion of this job, like all the others, gives the KAWANA team great satisfaction to see the finished product fulfilled, colour consistency met and most importantly, our customer’s expectations exceeded.